Amazon Prime Members Are Furious About Tts Latest Controversial Adjustment

[{"selector":"#anim-ff10114b-2383-4a88-87b8-c65d0a884c83","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bda55ce-dac9-4914-9beb-067ed7586541","keyframes":{"transform":["translate3d(-120.20548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon (AMZN) Prime has more subscribers than ever (180.1 million as of 2023), but its newest pricing hike has outraged many.

[{"selector":"#anim-be5d85f4-07ca-4525-94ca-3ec7b6acedd8","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b260d8a-5498-4683-94b3-eb4306e1e8e7","keyframes":{"transform":["translate3d(-123.65592%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Its streaming video service Prime Video changed prices. Amazon Prime Members got access as part of their $139-a-year membership, or non-Prime members spend $8.99 a month.

[{"selector":"#anim-df067c70-3dc4-4dac-a30d-9e5acbe2c2f7","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-248ced88-e10b-40d3-ad4b-bc9a832d0260","keyframes":{"transform":["translate3d(-122.61484%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon sent a UK email warning members that movies and TV shows would have ads starting Feb. 5. Users must pay £2.99 a month for an ad-free tier to avoid the adverts.

[{"selector":"#anim-292ceb98-61be-4944-a136-603ed7412977","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7bbc864-9461-4c90-9d66-27a5eda709ba","keyframes":{"transform":["translate3d(-122.9682%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Over 3,000 people tweeted about #AmazonPrime on X on Jan. 3, with many promising to cancel.

[{"selector":"#anim-f679d71b-70a8-4187-8f0b-8d8047e4698e","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fae9a2b-ab7f-40da-b273-272c5996c46c","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Only UK subscribers are new to the announcement. Amazon revealed its U.S. change in late December, starting Jan. 29 and charging $2.99 to remove adverts.

[{"selector":"#anim-d8cb7476-8575-415f-8461-bf2609f9b9f8","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92f333c7-5d2e-40fe-8782-126341d60487","keyframes":{"transform":["translate3d(-123.48755%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Customers said they planned to cancel subscriptions or had done so. Amazon is banking big on the change despite consumer displeasure because it worked in 2023.

[{"selector":"#anim-9a17beae-3685-48d4-a243-f917de4f8171","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e76f04f-2c37-4ab2-aa7d-85857e9c3e79","keyframes":{"transform":["translate3d(-119%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Prime Video is a tactical play by Amazon to secure a foothold in the ever-changing streaming landscape, despite its low subscription revenue.

[{"selector":"#anim-7c998494-66d2-48c7-b7bc-adeb5fdde417","keyframes":{"opacity":[0,1]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cfa0228-f9c2-4dc2-80dc-d3885821daac","keyframes":{"transform":["translate3d(-121.03449%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":20,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon has added Prime Free One-Day, Amazon Fresh, and Prime Gaming. The program now costs $139 for a year or $14.99 each month.

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